Pillar
The mental models — what GEO is, how citation behavior works, why answer engines are not search engines.
Every few months, a new acronym lands in the marketing inbox and people assume it means throwing out everything they know. AEO. GEO. AI-mode search. Each one tr
We have run 17 audits across 14 distinct domains since launching in May 2026. The average score is 23 out of 100 — a Grade F. Every single one of those domains
The click is disappearing — and most marketers haven't noticed
The click is disappearing — and most B2B marketers haven't noticed
Why Citation Behavior in AI Search Engines Is the Wrong Thing to Ignore
When a Singapore B2B SaaS founder asks "are we showing up in search?", they almost always mean Google. That was the right question in 2022. It is not the right
The problem: your site ranks on Google but disappears in ChatGPT
Why BoardroomPR's Move Is a Turning Point for AI Search Visibility
We keep hearing the same thing from B2B founders and agency leads across Asia: "We rank on Google — why isn't ChatGPT recommending us?"
The question we keep getting: "Is GEO just SEO with a new name?"
When a B2B founder in Singapore asks ChatGPT "what's the best AEO tool for SaaS companies in Asia," their company name does not appear. Not because they lack a
For two decades, "search" meant Google. People typed a query, scanned blue links, clicked one. Then ChatGPT launched at the end of 2022 and ate part of that wor
