Pillar
The mental models — what GEO is, how citation behavior works, why answer engines are not search engines.
Generative engine optimization is often presented as a writing problem: add facts, improve clarity, cite reliable sources, and hope an AI system notices. That v
The click is disappearing — and most B2B marketers haven't noticed
The click is disappearing — and most marketers haven't noticed
The question we keep getting: "Is GEO just SEO with a new name?"
When a B2B founder in Singapore asks ChatGPT "what's the best AEO tool for SaaS companies in Asia," their company name does not appear. Not because they lack a
Why BoardroomPR's Move Is a Turning Point for AI Search Visibility
The problem: your site ranks on Google but disappears in ChatGPT
We keep hearing the same thing from B2B founders and agency leads across Asia: "We rank on Google — why isn't ChatGPT recommending us?"
Why Citation Behavior in AI Search Engines Is the Wrong Thing to Ignore
For two decades, "search" meant Google. People typed a query, scanned blue links, clicked one. Then ChatGPT launched at the end of 2022 and ate part of that wor
Every few months, a new acronym lands in the marketing inbox and people assume it means throwing out everything they know. AEO. GEO. AI-mode search. Each one tr
We have run 17 audits across 14 distinct domains since launching in May 2026. The average score is 23 out of 100 — a Grade F. Every single one of those domains
The academic definition of GEO from KDD 2024 has real consequences for B2B founders whose sites are invisible to ChatGPT, Claude, and Perplexity.
